The product
What is a Message Blueprint?
The Message Blueprint is Wise Alice’s message architecture. Most businesses know what they do. The best brands say it clearly, consistently and in a way that’s remembered. We work with you to articulate a distinctive message sharp enough to use across every channel and in every conversation about your business.
01
We dig into your story
Through conversation and the right questions, we draw out what makes your business different — in your words, not ours.
02
We build your Message Blueprint together
One clear headline. Supporting pillars. Proof points. Shaped live in the room — so it feels like you, because it is.
03
Your Blueprint Toolkit
What you could and should do next. You’ll get a toolkit which includes quick wins, how to embed your messaging into your business, AI briefing tools and strategy ideas on where to take your message next.
Why does my business need a Message Blueprint?
- Efficiency: Creating content becomes significantly faster. You aren’t reinventing the wheel for every message or presentation or post; you are simply pulling from the approved house.
- Consistency: With a single source of messaging everyone involved in your business speaks the same language and customers receive a coherent experience at every touchpoint.
- Memorability: Repetition is the key to brand recall. Sticking to a core set of messages to drill home your unique value, making it much easier for your target audience to remember exactly who you are and what you solve.
Can’t AI do this for me?
- Using a Message Blueprint as your source of truth is a great way to maximise the power of AI to drive consistency, efficiency and reduce AI hallucinations.
- By feeding your Message Blueprint into the prompt, you force the AI to use your specific terminology and tone rather than the output being generic.
- AI performance improves drastically when prompted with specific context. This helps to ensure improved quality and brand-accurate content.
How does the workshop work?
- In a 90-minute session you will work together with Wise Alice to articulate and distil your business messages into our practical messaging tool.
- After the end of the workshop, you will receive your message blueprint and guidance on how you can operationalise the system.