Who we are
Wise Alice Ltd is a brand messaging and communications consultancy based in London. We are the data controller for the personal information described in this policy.
Registered office: 75 St Thomas's Road, London, N4 2QJ.
Company registration number: 17179693.
If you have any questions about how we handle your data, contact us at hello@wisealice.com.
Wise Alice Ltd is registered with the Information Commissioner's Office as a data controller. We do not have a Data Protection Officer, as we are not required to appoint one under UK GDPR.
What information we collect and why
To deliver our services
When you engage Wise Alice, we collect and hold:
- Your name, job title and contact details
- Email correspondence relating to your project
- Call recordings — we will always tell you at the start of a call if it is being recorded
- Records of work we do for you
- Invoices and payment records
Lawful basis: Contract — we need this information to carry out the work you've hired us to do.
To publish testimonials
If you agree to provide a testimonial, we will publish your name, role and words on our website and marketing materials.
Lawful basis: Consent — you can withdraw your consent at any time and we will remove your testimonial.
For legal and financial compliance
We retain invoice and payment records as required by law.
Lawful basis: Legal obligation.
From your use of this website
When you visit wisealice.com, we may collect information through cookies. A cookie is a small file stored on your browser or device when you agree to their use.
We use the following cookies:
- Strictly necessary cookies. We set a cookie to remember that you have accepted our cookie notice, so you are not asked again on repeat visits.
- Analytical cookies. We use Google Analytics to understand how visitors use our website — for example, which pages are visited and how long people spend on them. This helps us improve the site.
Third-party services such as Google Analytics have their own policies regarding how they collect and store information — you can read Google’s privacy policy at google.com/policies/privacy.
Lawful basis: Consent — analytics cookies are only set after you accept. You can withdraw consent at any time by clearing your browser cookies.
Use of AI tools
We use AI tools, including Claude by Anthropic, to support the development of our work. This may include inputting personal data such as names and business information from call notes and correspondence. We take care to input only what is necessary for the task. As Anthropic is a US-based company, data submitted to Claude is processed outside the UK. We ensure this data is safeguarded by relying on the UK-US Data Bridge framework. Anthropic's privacy policy governs how data submitted to Claude is handled — you can read it at anthropic.com/privacy.
Lawful basis: Legitimate interests — we use AI tools to support the quality and efficiency of our work. We have assessed that this does not override your rights or interests. We use only the minimum information necessary for each task, we do not use AI tools for any decision-making about individuals, and the benefit to the quality of our work is proportionate to the limited processing involved. You have the right to object to this processing at any time by contacting us at hello@wisealice.com.
Some of the software providers we use to run our business (such as our email, accounting and AI tools) process data outside the UK. Where this happens, we ensure they operate under an approved UK data transfer mechanism, such as an Adequacy Decision or the International Data Transfer Addendum (IDTA).
Automated decision-making
Wise Alice does not use automated decision-making or profiling in relation to your personal data.
Providing your personal data
When you engage Wise Alice, providing your name, contact details and relevant project information is necessary for us to enter into and carry out a contract with you. Without this, we would not be able to deliver our services. You are not legally required to provide this information, but we cannot work together without it.
Your rights
Under UK data protection law you have the following rights. To make a request, see the contact details at the bottom of this page.
- Access — ask us for copies of your personal information.
- Rectification — ask us to correct information you think is inaccurate.
- Erasure — ask us to delete your personal information.
- Restriction — ask us to limit how we use your information.
- Object — object to how we process your personal data.
- Withdraw consent — where consent is our lawful basis, withdraw it at any time.
- Data portability — ask us to transfer the personal information you gave us to another organisation, or to you.
Who we share your information with
We use third-party tools to run our business, including email and invoicing software. These suppliers process data on our behalf and are bound by data protection obligations.
We do not sell your personal information or share it with third parties for their own marketing purposes.
Where we get your information from
Directly from you, and occasionally from publicly available sources such as LinkedIn or your company website.
How long we keep your information
| Type of information | How long we keep it |
|---|---|
| Invoices and financial records | 6 years (HMRC requirement) |
| Client work and correspondence | 6 years after end of project |
| Call recordings | 12 months from date of call |
| Testimonials | While published, plus 2 years after removal |
Get in touch
To exercise any of your data protection rights, or if you have any concerns about how we handle your personal information, email hello@wisealice.com. We will respond within one month.
You also have the right to raise a concern with the Information Commissioner's Office at ico.org.uk, by telephone on 0303 123 1113, or by post at Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF.